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Trident Performance Coaching

Trident Performance Coaching is a triathlon specific coaching business which specialises in online personal training plans and one-to-one coaching. 

The brief : Create a brand identity that reflects speed, strength and endurance.

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Speed: The Trident logo icon is designed to evoke speed. The sharp edges and direction of the lines in this shape give the illusion of fast motion.


Strength & Endurance: Standing tall beside the company name, the icon abstractly resembles a person flexing their arm muscles. A nod to the themes of strength and endurance.

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