Trident Performance Coaching
Trident Performance Coaching is a triathlon specific coaching business which specialises in online personal training plans and one-to-one coaching.
The brief : Create a brand identity that reflects speed, strength and endurance.
Speed: The Trident logo icon is designed to evoke speed. The sharp edges and direction of the lines in this shape give the illusion of fast motion.
Strength & Endurance: Standing tall beside the company name, the icon abstractly resembles a person flexing their arm muscles. A nod to the themes of strength and endurance.