ICAD
Brief 6 - Samaritans

The brief : Use Blue Monday to cut through the 'it's good to talk' narrative and emphasise that support and compassion are needed  everyday, not just on Blue Monday.

Full Brief :  

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THE INSIGHT
For many people suffering with depression, reaching out to a friend is the first step to getting professional help. However, many feel that they are burdening their friends and family with their problems. 
THE AIMS
1. Let people in need know that there is help out there.
2. Make the rest of the population more supportive and compassionate everyday, not just on Blue Monday.
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