DUBLIN CITY TRIATHLON
Dublin City Triathlon is one of the biggest triathlons in the country with close to 1000 people taking part every year. Organised by Piranha Triathlon Club, the event has won race of the year 3 years in a row from the Triathlon Ireland Awards and hopes to keep the streak going.
With this reputation I was delighted to be approached by the clubs race director Paul Mooney to design their medals and age group winners jersey.
DUBLIN CITY TRIATHLON
Dublin City Triathlon is one of the biggest triathlons in the country with close to 1000 people taking part every year. Organised by Piranha Triathlon Club, the event has won race of the year 3 years in a row from the Triathlon Ireland Awards and hopes to keep the streak going.
With this reputation I was delighted to be approached by the clubs race director Paul Mooney to design their medals and age group winners jersey.
DUBLIN CITY TRIATHLON
Dublin City Triathlon is one of the biggest triathlons in the country with close to 1000 people taking part every year. Organised by Piranha Triathlon Club, the event has won race of the year 3 years in a row from the Triathlon Ireland Awards and hopes to keep the streak going.
With this reputation I was delighted to be approached by the clubs race director Paul Mooney to design their medals and age group winners jersey.
DUBLIN CITY TRIATHLON
Dublin City Triathlon is one of the biggest triathlons in the country with close to 1000 people taking part every year. Organised by Piranha Triathlon Club, the event has won race of the year 3 years in a row from the Triathlon Ireland Awards and hopes to keep the streak going.
With this reputation I was delighted to be approached by the clubs race director Paul Mooney to design their medals and age group winners jersey.
DUBLIN CITY TRIATHLON
Dublin City Triathlon is one of the biggest triathlons in the country with close to 1000 people taking part every year. Organised by Piranha Triathlon Club, the event has won race of the year 3 years in a row from the Triathlon Ireland Awards and hopes to keep the streak going.
With this reputation I was delighted to be approached by the clubs race director Paul Mooney to design their medals and age group winners jersey.
TRIATHLON SPECIFIC COACHING COMPANY
QUACK COFFEE CO.
Concept design for coffee brand and cafe.
QUACK COFFEE CO.
Concept design for coffee brand and cafe.
Gym+Coffee
Sustainability campaign concept designed for Irish clothing brand.
The brief : Create a social campaign concept and repurpose existing Gym+Coffee assets to use on Gym+Coffee's social platforms.
Gym+Coffee
Sustainability campaign concept designed for Irish clothing brand.
The brief : Create a social campaign concept and repurpose existing Gym+Coffee assets to use on Gym+Coffee's social platforms.
DUBLIN CITY TRIATHLON
Dublin City Triathlon is one of the biggest triathlons in the country with close to 1000 people taking part every year. Organised by Piranha Triathlon Club, the event has won race of the year 3 years in a row from the Triathlon Ireland Awards and is hoping to keep the streak going this year.
With this reputation I was delighted to be approached by the clubs race director Paul Mooney to design their medals lanyard this year.
DUBLIN CITY TRIATHLON
Dublin City Triathlon is one of the biggest triathlons in the country with close to 1000 people taking part every year. Organised by Piranha Triathlon Club, the event has won race of the year 3 years in a row from the Triathlon Ireland Awards and is hoping to keep the streak going this year.
With this reputation I was delighted to be approached by the clubs race director Paul Mooney to design their medals lanyard this year.
DUBLIN CITY TRIATHLON
Dublin City Triathlon is one of the biggest triathlons in the country with close to 1000 people taking part every year. Organised by Piranha Triathlon Club, the event has won race of the year 3 years in a row from the Triathlon Ireland Awards and is hoping to keep the streak going this year.
With this reputation I was delighted to be approached by the clubs race director Paul Mooney to design their medals lanyard this year.
DUBLIN CITY TRIATHLON
Dublin City Triathlon is one of the biggest triathlons in the country with close to 1000 people taking part every year. Organised by Piranha Triathlon Club, the event has won race of the year 3 years in a row from the Triathlon Ireland Awards and is hoping to keep the streak going this year.
With this reputation I was delighted to be approached by the clubs race director Paul Mooney to design their medals lanyard this year.
DUBLIN CITY TRIATHLON
Dublin City Triathlon is one of the biggest triathlons in the country with close to 1000 people taking part every year. Organised by Piranha Triathlon Club, the event has won race of the year 3 years in a row from the Triathlon Ireland Awards and is hoping to keep the streak going this year.
With this reputation I was delighted to be approached by the clubs race director Paul Mooney to design their medals lanyard this year.
DUBLIN CITY TRIATHLON
DUBLIN CITY TRIATHLON
TESTIMONIALS
DUBLIN CITY TRIATHLON
“I found Laura to be extremely professional and diligent throughout this entire process. Her approach was extremely personal and caring toward the material provided for inspiration.
She took time out to meet with me and discuss what I wanted my production logo to stand for, represent and look like, while also making assured suggestions to both future-proof and accentuate the design.
The end result was a logo which I did not expect from the outset, but is beyond my expectations and speaks volumes to me of my values and work ethic. I am proudly using my new logo on all of my work and on my website to promote all of my personal project work.
I would highly recommend Laura for a graphic design project, but above all, as a person you will be able to trust to get the most out of your particular brief."
TESTIMONIALS
“I found Laura to be extremely professional and diligent throughout this entire process. Her approach was extremely personal and caring toward the material provided for inspiration.
She took time out to meet with me and discuss what I wanted my production logo to stand for, represent and look like, while also making assured suggestions to both future-proof and accentuate the design.
The end result was a logo which I did not expect from the outset, but is beyond my expectations and speaks volumes to me of my values and work ethic. I am proudly using my new logo on all of my work and on my website to promote all of my personal project work.
I would highly recommend Laura for a graphic design project, but above all, as a person you will be able to trust to get the most out of your particular brief."
TESTIMONIALS
IRISH TATLER
Ireland's most iconic women's fashion, beauty and lifestyle magazine.
Irish Tatler Magazine
May 2019 - The Rebrand Issue
Private Pilot Coaching
Private pilot flight training company based in Ireland.
The brief : Improve the overall design and user experience of the company website for desktop and mobile
Before






Pain Points (Discussed with Client)
-Potential customers hesitate before contacting the service (lack of trust)
-Customers have to call to find out what the service actually is because they don't understand the website.
-Mobile website doesn’t look as good as desktop
Pain Points (After Usability Testing (with suitable customers)
- Not enough information on website to be able to tell what the service is.
- Looks low quality so "would not pursue the course further" after looking on website.
- Hard to navigate - "By using the menu you think you're going to get more information but it just brings you to the same info on the homepage"
- Doesn't look professional enough - "To make me actually spend money on this I would have to be made more confident that they are professionals"
After



Finished Design
The new website has a clear consistent design. With colours inspired by the controls in the flight deck and high quality images, this site now looks professional and trustworthy. The information about the service is clear and abundant and the site is easy to navigate for the user to find what they are looking for. The site is also now mobile friendly making the user experience second to none.