Jacobs - Naughty Elf - Print & OOH

The best Christmas traditions are the ones everyone looks forward to.

We positioned Jacob's Elite as a festive staple, using the mischievous curiosity of Santa's elves to show that some treats are simply too irresistible to ignore. By turning a familiar seasonal ritual into a playful visual story, the campaign positioned the iconic biscuit tin as the hero of Christmas celebrations.

As Art Director and Designer, I helped create a feel-good print campaign that blended festive nostalgia with a touch of humour and magic.