Maxol - Bags More - TVC, OOH, Print, In-store POS & Social

The strongest campaigns don't just advertise a product. they redefine what people expect from a brand.

Bags More challenged the perception of Maxol as simply a petrol station, repositioning it as a destination for everyday convenience shopping. Using a simple but memorable idea, the campaign revealed that a quick stop for coffee could unexpectedly become a trip for everything from breakfast essentials to dinner and beyond.

As Art Director and Designer, I helped create a warm, humorous world that brought this shift in perception to life, proving that there's always "Bags More" waiting at Maxol.