Viagra - Let's get it on...line - Print advert

When the message is simple, the execution should be too.

'Let's Get It On…line' was created to announce the launch of Viagra Connect online, using a witty visual metaphor to communicate a new, discreet way to purchase the product. By pairing an instantly recognisable Wi-Fi icon with an unexpected headline, the campaign delivered a clear product message with confidence and humour.

As Art Director and Designer, I focused on creating a striking visual execution that let the idea speak for itself.