Odlums - The Hungry Pirate - TVC

The best stories begin with a big imagination.

We wanted to capture the endless worlds children create, where every meal is fuel for the next adventure. Inspired by Odlums Super Flour's added Vitamin D, the story uses a grandfather's imaginative pirate tale to bring the product benefit to life in a way that feels magical, memorable and entertaining.

As Art Director, I helped craft a vibrant, storybook-inspired world that balanced fantasy with a compelling product story.