Sustainability campaign concept designed for Irish clothing brand.
The brief : Create a social campaign concept and repurpose existing Gym+Coffee assets to use on Gym+Coffee's social platforms.
About the Campaign: The campaign I have created is all about sustainability. Gym+Coffee are one very few companies actively making efforts for a more sustainable business. Now more than ever, people are becoming increasingly concerned about environmental issues and are seeking out businesses who are striving for a more sustainable future. This campaign showcases Gym+Coffee’s commitments to sustainability giving the consumer yet another reason to buy from the company.
The aim: My aim for this campaign was to promote sales by highlighting Gym+Coffee’s commitment to develop an environmentally conscious business strategy. We hope that by educating and encouraging existing and potential customers to follow sustainable retail trends over fast fashion brands, they will continue to support the company and encourage others to follow.